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Best free SMTP service providers for sending transactional emailsīelow are the best free SMTP platforms to consider for your business. In my roundup of the best SMTP platforms below, I’ll focus on relay service providers that offer the best free SMTP server solution. A free server won’t cut it if you need to send tens of thousands or even millions of messages per month.Īlso, you should consider paying for a premium email server if you want to unlock special features from your service provider. Then you need to rely on scalable SMTP service from your service provider as you transition from free to premium server.Ī premium server is best for businesses with large mailing lists. You can generally send between 3,000 to 6,000 emails per month using a free SMTP server.īut as your business grows, you’ll find out that your email marketing needs exceed a free server’s capacity. Amazon SES sets its limit at 62,000 emails (there’s a catch which you’ll find out later in the article). Mailersend, for example, allows you to send up to 12,000 emails per month. Usually, there is a cap on the number of emails you can send monthly. Most SMTP relay providers offer a free pricing tier. It’s also recommended that you don’t send out a lot of emails. So, which SMTP server does your business need?Ī free server is the best choice for you if you’re starting or are on a limited budget. Measure the value from the premium product against its cost, and identify a clear path toward positive ROI. But premium isn’t an excuse to spend a lot of money.

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We all love free things, don’t we? Getting value for your business without spending a dime is amazing.Įxcept there are usually limitations that will stifle your business growth unless you upgrade to premium plans. Free or premium: which SMTP server do you need? This is a cost-effective approach you should consider if you send out a lot of emails monthly. One way to make sure you don’t break the bank when bulk emailing is to use an email relay server.

But the cost of sending these emails can quickly pile up. Sending bulk emails is the best way to reach a huge number of your customers. With the information from these KPIs, you can shape your marketing tactics. It tracks your emails from the moment you send them till they get delivered to your recipients.

You want to be up to speed on Key Performance Indicators (KPIs) such as bounce rate, open rate, unsubscribe rate, click-through rate, and so on.Īn SMTP server measures these metrics. Track and maintain reports on the performance of your emailsĪ good email marketing strategy includes the ability to measure the effectiveness of your emails. And focus more on driving the right actions from your recipients. You worry less about whether your emails get to their destination. Most SMTP service providers promise deliverability of over 98%. SMTP relay servers make sure that your emails land in your customer’s inbox, reliably and on time. There is no point in sending out emails if they are only going to end up in your recipient’s spam folder. This is the biggest advantage of using an SMTP server. Track and maintain reports on the performance of your emails.SMTP may be a new concept to you and you must be thinking “What’s in it for me?” Here are three reasons why you should consider using an SMTP server. This way, you’ll have the proper authentication that will make sure that your emails get to your customer’s inbox. This could have a negative impact on your sending reputation. It doesn’t guarantee high deliverability.Īlso, there is a huge chance that you use a shared web server that may be flagged as suspicious. If it uses the PHP Mail function, that can be a problem. Your own website or eCommerce platform might also send an email. These are important and need to be delivered fast and without trouble.

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They include password reset emails, order confirmation emails, legal update emails, and so on. Transactional emails are automated emails your customers receive when they take specific actions.They include email marketing and advertising emails. Bulk emails are the emails you send to a large segment of your customers at once.There are generally two types of emails you send out to your customers: Let me put it this way, without an SMTP server, your email messages won’t get to your recipients. SMTP is a set of guidelines and procedures for sending emails. SMTP stands for Simple Mail Transfer Protocol. It acts as a ‘middleman’ between you and the receiver of your emails. An SMTP server is the application and hardware that sends your email messages.

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